At Home on the Ranch

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At Home on the Ranch

I weave my way by bus, from Murter, an island in the Adriatic Sea, via Šibenik on the coast, to Gospić, in the mountainous region of Lika. I pass the aquamarine Adriatic, venture over bright white chalky rubble, and glide through lush green hills. Arresting varied landscapes hold my attention, so that when I arrive at my first destination, I barely notice three hours have passed.

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Sustainable Travel: What’s in it for you? 8 Reasons to Book Sustainable Tourism

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Sustainable Travel: What’s in it for you? 8 Reasons to Book Sustainable Tourism

Sustainable tourism - It’s not a type of tourism (like cruise or camping), nor does it have specific destination features (like city, beach or ski). Actually, any type of tourism, be it luxury or basic, can be more sustainable.

Because it’s all about how an organisation makes its decisions on a triple bottom line basis, ie not just for maximum profit (the economic bottom line), but considering on balance people (social) and planet (environmental) impacts too, whether design, construction, energy, water, waste, staff employment, procurement, partnerships etc.

But what’s in it for you?

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