Today is #WorldValuesDay! It’s "an opportunity to think about our most deeply held values and to act on them".
What are values exactly?
They are the deeply held principles that are important to us, forming a foundation to help guide our decision-making, choices, behaviour, reactions and emotions. They are the core of who we are, our motivators, drivers, passions and raison d'etre - our reason for being, our existence.
So, what are Earth Changers values?
Adventure - travel & tourism, but also a curious and adventurous mindset, interesting and interested, in cultural exchange and lifelong learning, pioneering and innovative.
Connection - with People, Places and Purpose (as per our site sections in the menu above), and also with ourselves, with nature, with the Earth as a whole interconnected ecosystem, and in this way, with indigenousness and spirituality.
Integrity: We do what we say and say what we do. We have strong sustainability principles and ethics. We're honest, upfront, transparent and open. We believe in decent, fair, ethical business, and staying true to our values with sincerity, truthfulness and so trustworthiness.
Our logo was designed for this reason: It is the brand design representation of our values.
Our logo story and explanation tells you about the thinking behind it.
The core theme thus year is about putting our values into action in our communities. We like to think we do this every day, in our work and our communications!
Let us know what you think!