If you’re looking for a speaker, writer or consultant in sustainable tourism strategy, development and marketing, contact us, to book a complimentary call with Vicky and discuss your requirements. Vicky frequently speaks at events, on podcasts and in interviews.

Vicky is lively, down to earth, smart and practical and able to connect with an audience, in a dynamic way to inspire change. She has a huge breadth and depth of experience across the travel industry and is well versed to speak on a range of subjects from start-up entrepreneurialism, online marketing, development, branding and story-telling to social enterprise, sustainability and tourism - eco, adventure, safari, volunteer, transformative and positive impact for sustainable development.

About Founder Vicky

Vicky’s worked in tourism since the mid 90’s, and sustainable tourism since mid 00’s, in destinations, marketing and ecommerce.
She’s headed up operations abroad and online for major tour operators like Tui and Virgin Holidays, online travel agents and media, in mass market tourism, ski, tours, charity challenges and voluntourism, NGOs and sustainable tourism accreditation organisations.
She’s been a ski resort manager, a qualified ranger in Africa, charity challenge leader, acclaimed academic for her pioneering published MSc Responsible Tourism Management thesis (distinction) on the online marketing and greenwashing of volunteer tourism and an Ambassador for the #YearOfGreenAction for the UK Department for the Environment (DEFRA). She’s also a trustee for charity SEED Madagascar, part of the development team with the board of the Global Ecotourism Network, helping create the European Ecotourism Network.

Vicky brought together her skills to launch sustainable tourism start-up Earth Changers in 2017.

Testimonials

“Vicky’s contribution on our WTM panel was exceptionally welcome by attendees as she came with a strong reputation on her sector of expertise and many years in the field which meant she cold bring relevant and impactful examples to support the discussion”.

- Alessandra  Alonso, WTM Women / Women in Travel.

“Vicky Smith was invited as a guest speaker to our Responsible Tourism Management Spotlight at Leeds Beckett University in May 2019. She addressed an audience of responsible tourism practitioners, lecturers and students and spoke on the topic of Rethinking the Marketing of Destinations. Her talk received excellent feedback from the delegates, this is not surprising given her background as an advocate, campaigner and practitioner of responsible tourism and her passion and enthusiasm for the topic. Vicky’s presentation was professional, informative, thought provoking and energised and was a genuinely valuable contribution to a great day.”

- Dr. Davina Stanford, Course Director, Responsible Tourism Management, MSc Leeds Beckett University

Here read Vicky’s life story, connect on LinkedIn,
see previous
podcasts & interviews, awards & accolades, events & speaking engagements

To book a complimentary call with Vicky and discuss your requirements, contact us today!

Listen with curiosity. Speak with honesty. Act with integrity.
— Roy T. Bennett, The Light in the Heart